VANCOUVER , June 11, 2019 /CNW/ – Koios Beverage Corp. (CSE: KBEV; OTC: KBEVF) (the “Company” or “Koios”) is pleased to announce its 2019 partnership with the historic Red Rocks Amphitheatre and the City of Denver . Koios will be one of the sponsors for “Yoga on the Rocks,” “Barre on the Rocks”, “SnowShape” and “Five Points Jazz Festival”.
Yoga on the Rocks will be held at the Red Rocks Amphitheatre on eight Saturdays throughout the summer with the first session kicking off on June 8 , 2019. Yoga on the Rocks is one of the country’s premier yoga events with 2,200 people expected to attend with digital impressions and exposure expected to be in the millions.
Rolling Stone Magazine voted Red Rocks the best amphitheater in North America 1. Concert attendance eclipsed 1.2 million visitors in 2018 and several more million for additional events. With combined efforts from the Company and its partner, consumer marketing impressions are expected to reach upwards of 2 million during the duration of the season. Not only is it one of the greatest concert venues in the country, it is also one of the most beautiful and awe-inspiring geological formations in the world.
- Rolling Stone Magazine voted it Best Amphitheatre in North America
- 1.2 million concert goers in 2018
- 1 million visitors to the park
- Red Rocks is one of two Denver National Historic Landmarks
- Red Rocks Amphitheatre was once listed as one of the seven wonders of the geological world
- It took the natural amphitheater of Red Rocks over 200 million years to form.
When asked about the partnership, CEO Chris Miller had this to say, “As a Colorado -based company, a partnership with the City of Denver , is exciting and tremendously rewarding. This is in our own back yard and at one of the most historic venues in the country, so we are incredibly proud to be a part of it. Additionally, it allows us to grow our presence tremendously within our target demographic and give back to the City of Denver .”
Koios will be utilizing its local brand ambassador program to promote the 2019 event schedule. “The Red Rocks fitness programs are a fun way to engage with fans who share a Colorado lifestyle,” said Andrew Lindley , Arts & Venues’ senior manager of corporate partnerships. “We’re pleased to welcome Koios to the Red Rocks family and look forward to working out a successful program.” With social media influencer followings skyrocketing, Koios understands the value of having their locally-based brand ambassadors present at events to share their personal excitement for the brand.
As Koios retail presence around the country continues to grow, event marketing has become a staple in their ongoing efforts at creating awareness of the brand. “We consider Koios to be a technology company first. We built this company quickly by becoming experts at building digital communities that drive demand to our retailers. In a world that is very high touch, effective marketers and brands that thrive are ones that understand how to build community. Events like Yoga on the Rocks allow us to bring our digital communities to life by connecting with them in their environments and continuing to build our relationships,” said Chris Miller CEO of Koios.
The added marketing efforts have allowed Koios to see increases in sales throughout their retail partners as well as online.
Koios is delighted to be among the names of additional sponsors such as Sprouts and Hippeas and is looking forward to a successful 2019 event season.
On behalf of the Board of Directors of the Company.
KOIOS BEVERAGE CORP.
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