DENVER and VANCOUVER, British Columbia, April 20, 2023 (GLOBE NEWSWIRE) — Koios Beverage Corp. (CSE: FIT; OTC: FITSF) (the “Company” or “Koios”) is pleased to announce the expansion of its Fit Soda beverage line with three exciting new flavors: Cherry Slushee, Rainbow Sherbet and Rocket Pop. The Fit Soda beverage line has also received a complete facelift, with new, eye-catching cans that will hit the market on May 1, 2023.
Image 1: Three new Fit Soda flavors and updated eye-catching cans.
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The decision to expand the Fit Soda line was driven by a desire to innovate and provide consumers with more options. Management believes that the new flavors and a refreshed look will give the brand a stronger presence on store shelves and help boost sales. Additionally, some of the new flavors will be held exclusively for larger retail partners, further demonstrating the Company’s commitment to meeting the needs of its customers and retail partners.
The Company has reviewed YAGO data from SPINS, comparing sales from January 14th, 2023 to April 14, 2023 with sales from the same period in the previous year. Across all of its retail channels, the Company has seen significant growth, with some specific retailers experiencing particularly high rates of growth. This is a clear indication of the popularity and quality of the Fit Soda beverage line. Management is confident that the new flavor line extension will build on this success and drive even further growth in the future. To see the published sales data from SPINS showing growth in dollars and percentages please go to our investor link.
The sales data contained in the spreadsheet provides a comparison of revenue and percentage sales growth for the 12-week period between January 12th, 2023, and April 12th, 2023, compared to the previous year. It is important to note that this data does not reflect sales from all of the Company’s retail partners, nor does it include online sales growth. Despite this, the data highlights a significant increase in sales growth, which is a testament to the quality and popularity of the Fit Soda beverage line. With the addition of new flavors and a refreshed look, the Company is confident that it will continue to experience growth in the future.
SPINS, LLC1 is regarded as a trusted company in the natural products industry for brands to access point-of-sale data from hundreds of leading natural, regional and specialty retailers.
With the recent closing of the private placement, the Company is well-positioned to continue focusing on driving sales in its retail channels. Building on the success of recent sales growth, the Company is directing its resources towards driving sales at the retail level. This investment in retail sales will allow the Company to continue expanding its reach to increase brand recognition, while also ensuring that its customers can easily find and purchase the Company’s products in store. The Company’s commitment to driving retail sales demonstrates its dedication to meeting the needs of its customers and achieving long-term success in the competitive beverage industry.
“We’re thrilled to be expanding our Fit Soda beverage line with these exciting new flavors and a fresh new look,” said Chris Miller, Chief Executive Officer and Director of the Company. “We believe that the new flavors will provide consumers with even more options and help us stand out in a competitive market. We’re committed to continuing to innovate and provide our customers with the high-quality products they deserve.”
The new Fit Soda flavors will be available starting May 1, 2023 and the Company is excited to see positive responses from consumers and retailers alike. With its commitment to innovation and customer satisfaction, the Company is poised for continued success in the beverage industry.
On behalf of the Board of Directors of the Company,
KOIOS BEVERAGE CORP.
Chris Miller, CEO, and Director
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About Koios Beverage Corp.
The Company is an emerging functional beverage company which has an available distribution network of more than 4,400 retail locations across the United States in which to sell its products. Koios has relationships with some of the largest and most reputable distributors in the United States, including Europa Sports, Muscle Foods USA, KeHE, and Wishing-U-Well. Koios uses a proprietary blend of nootropics and natural organic compounds to enhance human productivity without using harmful chemicals or stimulants. Koios products have been shown to enhance focus, concentration, mental capacity, memory retention, cognitive function, alertness, brain capacity and create all day mental clarity. Its ingredients are specifically designed to target brain function by increasing blood flow, oxygen levels, and neural connections in the brain.
Koios produces one of the only drinks in the world infused with MCT oil. MCT oil is derived from coconuts and has been shown to help the body burn fat more effectively, create lasting energy from a natural food source, produce ketones in the brain, allowing for greater brain function and clarity, support healthy hormone production, and improve immunity. For more information, please visit our website: https://www.koiosbeveragecorp.com.
This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Forward-looking information in this news release includes statements regarding: Potential outcomes from the development of three (3) new and unique flavors of Fit Soda™ with a refreshed look, their placement in national retail locations and the overall performance of the functional beverage market. The forward-looking information reflects management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in preparing the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed time frames or at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes to the growth and size of the functional beverage markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for the Company’s management to predict all risk factors, nor can the Company assess the impact of all factors on the Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking information. The forward-looking information included in this news release are made as of the date of this news release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable law.
The statements in this news release have not been evaluated by Health Canada or the U.S. Food and Drug Administration. As each individual is different, the benefits, if any, of taking the Company’s products will vary from person to person. No claims or guarantees can be made as to the effects of the Company’s products on an individual’s health and well-being. The Company’s products are not intended to diagnose, treat, cure, or prevent any disease.
This news release may contain trademarked names of third-party entities (or their respective offerings with trademarked names) typically in reference to (i) relationships had by Koios with such third-party entities as referred to in this release and/or (ii) client/vendor/service provider parties whose relationship with Koios is/are referred to in this release. All rights to such trademarks are reserved by their respective owners or licensees.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/33535122-ed80-4b01-8370-0a53ff5eac38