POINT ROBERTS, Wash. and DELTA, British Columbia, March 08, 2019 (GLOBE NEWSWIRE) — Investorideas.com, a leading investor news resource covering hemp and cannabis stocks releases a snapshot looking at the flurry of new distribution and marketing deals within the CBD sector, opening up product availability to a growing consumer base.
Making headlines at the beginning of the month, cannabis leader, Canopy Growth Corporation (TSX: WEED) (NYSE: CGC) and Sequential Brands Group, Inc. announced that Martha Stewart joined the Company in an advisory role to assist with developing and positioning a broad new line of product offerings across multiple categories.
“As soon as you hear the name Martha, you know exactly who we’re talking about,” shared Canopy Growth Chairman and co-CEO, Bruce Linton. “Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”
American Premium Water Corporation (OTC: HIPH) just announced that its LALPINA CBD will be sold in General Nutrition Center locations. LALPINA CBD will be part of the pilot program the brand participated in last year. LALPINA CBD will be available for sale at two southern California locations; GNC Walnut, CA (located at 20687 Amar Road) and GNC Rancho Cucamonga, located at 10768 Foothill Boulevard.
From the news:
“Getting placement into GNC is part of the larger wholesale distribution strategy that the Company is anticipating for 2019. The Company is actively working on adding other distribution across big box, chain, grocery, and mom and pop retailers, specifically in our target focus areas (Los Angeles, Las Vegas, New York, Miami). In addition to beverages, the Company’s cosmetics brands (Vanexxe and plant+body Essentials) have also generated significant interest from retailers. With the Company’s existing retail channels from its Gents brand (Bloomingdale’s and Saks Fifth Avenue), there is always the potential to cross distribute, especially in the cosmetics category, which I believe has the potential to equal the beverage market as far as CBD opportunity goes. There is a lot of excitement in the market and I look forward to keeping shareholders updated about the Company’s progress in exploiting these channels,” concluded Ryan Fishoff, CEO American Premium Water Corporation.
Khiron Life Sciences Corp. (TSXV: KHRN), (OTCQB: KHRNF), a vertically integrated cannabis leader with core operations in Latin America, is also looking to get its brand to consumers, having announced that the Company will participate in Cosmoprof Worldwide Bologna, taking place March 14-17 in Bologna, Italy. Recognized as the largest and most important event in the beauty buyers’ calendar, this event brings the Company’s Kuida® cosmeceutical portfolio to a global network of retail buyers and distributors.
Andres Galofre, Co-founder and VP Business Development, Khiron Life Sciences Corp. states, “Our participation in Cosmoprof Worldwide Bologna marks an important milestone for Khiron as we bring the Kuida® brand to the global market for the first time. As well, we will be educating beauty buyers about cannabis legislation in their jurisdiction as it applies to CBD-based cosmeceuticals, and increase awareness of the market potential in this fast developing category.”
Kuida®, the first consumer brand for Khiron’s wellness unit brings the benefits of cannabidiol (CBD) to a comprehensive portfolio of skin and body care products for women. Launched in Colombia in October 2018 through retail, wholesale and online channels, Kuida® will now target the global skincare market which, according to Euromonitor International, is expected to reach US$131 Billion in 2019.
Koios Beverage Corp. (CSE: KBEV) (OTC: KBEVF) is ensuring more than just proper distribution, having announced that the Company has increased its production capacity by partnering with Full Metal Canning, located in Longmont, CO, in addition to its current partnership with Golden Global Goods, the parent company of Rocky Mountain Soda.
Forming these partnerships came as a result of the Company securing purchase orders with two of the largest retailers in the world, thereby increasing its retail footprint by 4,000 locations since February 2019. Chris Miller, Founder and CEO of Koios further explains, “This allows us to stay incredibly adept and flexible when producing our line of beverages. This advantage makes us especially unique in the beverage space as we can produce on demand without investing large sums of capital into excess inventory. This allows our team to increase its focus on marketing and consumer awareness, which is pivotal in a brand’s success. Furthermore, the relationship with Full Metal Canning is a monumental first step towards investing in further infrastructure, including our own, wholly-owned canning line.”